CLI options that correspond directly to API options

Fixes #67 Add additional CLI options that correspond directly to API options, such as `--appName`

This also deprecates `buildType` in favor of `buildNamingScheme`, which is, I think, a much better name. It should be backwards-compatible.

I have tested this with a few options a bit on windows, but some of these options are mac-only or not very interesting to test (cacheDir). It seems to work pretty well.

What do you think about the descriptions? I mostly took the first sentences from the README.
Yeah, I know. I forgot to save, and it felt silly to commit just that...
It still works with buildType. How should the deprecation be hinted? I can't just emit a log event in the constructor because nothing will be listening to it at that point.