feat(windows/installer): pass semver as arg to builder
feat(build): generate correct final artifacts

Via two profiles, ix-distro and windows-distro installable artifacts for
Linux and Mac (ix) as well as Windows (windows) are generated to the
folder /org.camunda.bpm.modeler.standalone.product/target/modeler.
Merge branch 'master' of github.com:Nikku/camunda-modeler-standalone