add the ability to change the name of the run script

This PR adds an extra key to the ```Dist``` plugin for specific naming of the run script. Whereas previously it was using the ```name``` key for the script, sometimes it might be necessary to have a specific script name, e.g. ```run_service``` for homogenization in organizational deploys.

If no ```scriptName``` is specified in the ```Project``` build, it defaults to the ```name``` key as before. Therefore behavior is backwards compatible.