Fall back gracefully if pypandoc and README.md unavailable
instructions for linux distros and virtualenv wrapper
make fallback long_description a touch more readable
fix typo that made long_description a tuple
don't double up on linebreaks for poorman md2rst
catch Runtime error for missing README
restore README
no title in long_description
Merge pull request #62 from hobson/master

Improve Installation Quickstart Docs and setup.py Robustness