Refactorizations optimizing std::string usage:
1) Added global const std::string emptyString; object. It is used for:
- Empty string passed to a function, which takes the parameter by reference
-> Avoids constructor call (std::string::string(""))
=> Reduces binary size (25% for testrunner.exe, 5% for cppcheck-core.dll)
=> Avoids unnecessary calls
- Functions, that return a string by reference
-> Even functions that return an empty string in some branches can return by reference now.

2) Added overloads for TestFixture::assertEquals for the most common use cases:
-> Moves conversion from const char[] to std::string into a function, reducing code duplication in binary.
Refactorization: Use templates and rValue reference
-> Performance gain of 3-4% on entire checking time.