Closes #3

This is the initial RoR setup. I used the [Rails 4.1 Starter Kit]
(https://github.com/nadjetey/rails4-starterkit) which contains

+ Bootstrap 3

+ CoffeeScript

+ Sass

+ Devise

+ everything else you need to get into production, fast.

Included in this commit is a [CONTRIBUTING](CONTRIBUTING.md)
which is to serve as a guideline for contributors to ensure
consistency