CBLT-42: CE package needs "setup_" prefix, add DOS line-endings for  README.txt, VERSION.txt, LICENSE.txt

Change-Id: Iaea39b0d8b41da1c00f63480a997d2109fb8dff5
Reviewed-on: http://review.couchbase.org/37454
Reviewed-by: Philip Labee <philip@couchbase.com>
Tested-by: Philip Labee <philip@couchbase.com>