Merge pull request #1 from makenosound/master

A rewrite! viewloader now matches on custom named data attributes.
Regular expression simplification, removes 4 lines
... and lowercase it
Merge pull request #2 from kolber/master

Regular expression simplification, removes 4 lines
Version bump & readme tweak
Update README.md
Prepare for 2.0.0 release
Update readme
Merge pull request #1 from bensmithett/master

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