Make PAGE_EXCLUDES work with subdirs. Fixes #1500.

The old code was naively comparing the strings in PAGE_EXCLUDES to the
subdirectory names produced by os.walk(). (Same with ARTICLE_EXCLUDES.)
This had two surprising effects:

Setting PAGE_EXCLUDES=['foo'] would exclude all directories named foo,
regardless of whether they were in the top-level content directory or
nested deep within a directory whose contents should not be excluded.

Setting PAGE_EXCLUDES=['subdir/foo'] would never exclude any directories.

In other words, there is no way to exclude a subdirectory without risking
the accidental exclusion of other directories with the same name elsewhere
in the file system.

This change fixes the problem, so 'subdir/foo' and 'foo' will be distinct
and both work as expected. If anyone out there is depending on the old
behavior, they will have to update their settings. I don't expect it to
affect most users yet, since Pelican doesn't yet make nested directory
structures very useful. When it does, this fix will become important to
more people.