Implements liquid friendly logic flow

Which is ridiculous, btw.
Updates gitignore to keep javascripts and stylesheets
Removes unused gitmodules
Removes _assets directory

All assets are served from the base site
Adds first draft of deployment Rakefile
Adds custom.css file
test commit to mirror
Adds template for changing city name and slug on deployment
Removes gulp and npm package
Removes test entry
Updates deployment file with content replacement
Implements consistent editable text pattern for hero
Implements updated configuration globals
Beefs up site configuration process
Implements region name placeholders for default site data
Adds configurable option to ga code
Adds pre-registration check to includes
Finalizes deploy scripts
ignores _assets directory
templates read scripts remotely