Replace `on` with `once` in middleware examples

Fix the jsdox for `app.installMiddleware` to use `app.once` for
listening on 'middleware:*' events.

The previous doc version using `on` was a sort of preliminary
pessimisation, becase the event handlers would stay in the heap
for the whole life-time of the app, even though they won't be called
more than once.
Merge pull request #138 from strongloop/feature/fix-middleware-events-examples

Replace `on` with `once` in middleware examples