New CTA partials

Have moved Basic and Pro CTA's from inline HTML to global variables. This means button copy for 'start taking payments' and 'contact sales' can be updated throughout the site in one place (`metadata.js`)

Aim is to help maintain consistent CTAs globally, and make it easier for marketing to update as and when necessary.

Lots of files changed here, quick review @jamesshedden 

FAO: @angusbayley 
I'd be tempted to go back to the original here. Again Marketing could break it without realising otherwise...? Also this isn't a link...