Clean up logo, text content

![screen shot 2014-12-07 at 2 45 12 pm](https://cloud.githubusercontent.com/assets/2433509/5332330/afec0f84-7e20-11e4-92e9-2e74fb52587e.png)
![screen shot 2014-12-07 at 2 45 15 pm](https://cloud.githubusercontent.com/assets/2433509/5332329/afeaa860-7e20-11e4-8814-4e0fbaa5142f.png)