basic rails scaffold
security audit: passwords and secret tokens

insecure by default ::sigh::

set passwords on database.yml and update secret_token
define ruby and base gemset
setup git, Guard, upload path and project README.rdoc
setup project environments, paperclip & generators...

... including rspec, poltergeist, capybara, machinist,
database_cleaner, haml, and paperclip
first-pass basic models for uploading attachments...

... via a polymorphic "paperclip attachment" model.
bad variable name
add missing assertion
add annotations
first-pass controllers / views via activeadmin
purchase reports... in activeadmin...

and the cucumber feature defining primary interaction(s)
Merge branch 'release/v0.0.1'