Bug 1018321 - Create url to one and done profile page based on username or name

This isn't an issue with this particular PR, but this isn't the right way to translate the string. You should put the formatting in the translated text so localizers can handle things like languages that put the noun before the user's name:

```jinja2
{{ _("{name}'s Profile")|fe(name=userprofile.name) }}
```

(Also, as the code currently is, `fe` is doing nothing here, as the point of `fe` is to be able to format into strings that may have HTML in them using arguments that come from a user and thus need to be escaped.)