Rename --name flags to --<target-name>

With #843 and #839 coming around the bend soon, the original decision for
`--name` everywhere isn't making as much sense, for consistence this is renaming
these flags back to `--<target-name>` for the respective targets.
auto merge of #865 : alexcrichton/cargo/no-more-name, r=brson

With #843 and #839 coming around the bend soon, the original decision for
`--name` everywhere isn't making as much sense, for consistence this is renaming
these flags back to `--<target-name>` for the respective targets.