Improve validation of dates not being in the future

Pivotal chore *Fix lib/date_validator*: https://www.pivotaltracker.com/story/show/77492944, which arose out of the discussion on PR #13.

- rename `partnership_start_date` & `sponsorship_start_date` to `start_date` in models and corresponding specs. With the final validator implementation, this is no longer required and the attribute names can be restored to original
- create new validator `DateNotInFutureValidator < ActiveModel::EachValidator` in app/validators/date_not_in_future_validator.rb
- create spec/validators/date_not_in_future_validator_spec.rb which tests that the validator:
  - passes valid dates
  - fails invalid (future) dates
  - returns default error message if a custom message is not provided
  - returns the custom error message if provided
- replace original date validations in Partner & Sponsor models with the new
- delete lib/date_validator.rb and remove references to it in Partner & Sponsor models
Instead of having the complex `date_attr_validator_class`, another alternative would be

```
let(:test_model) do
  Class.new do
    include ActiveModel::Validations
    attr_accessor :date
    validates :date, date_not_in_future: true
  end
end

subject { test_model.new }
```