Revert "[maven-release-plugin] prepare for next development iteration"

This reverts commit e0995b02efad98d294f29def1b6bdacbabfd1dc6.
Revert "[maven-release-plugin] prepare release appverse-web-masterpom-1.4-RELEASE_5"

This reverts commit 53cab98b0f7c15c2fd96fbd443d9ae2f16a526d8.