Merge pull request #30 from Flipboard/add-asynch-client-support

Add basic building blocks for asynch client support
bugfix aligning service names
Merge pull request #32 from K-Jo/service_name_alignment

bugfix aligning service names
Adjust log levels to be less severe.

In general, the logging shouldn't go above WARN unless there's a severe error.  Removing some duplicated messages and downgrading some "retrying" messages.