Fixed an issue with migrating legacy json cookies.

Previously, the `VerifyAndUpgradeLegacySignedMessage` assumes all incoming
cookies are marshal-encoded. This is not the case when `secret_token` is
used in conjunction with the `:json` or `:hybrid` serializer.

In those case, when upgrading to use `secret_key_base`, this would cause a
`TypeError: incompatible marshal file format` and a 500 error for the user.

Fixes #14774.

*Godfrey Chan*