DEB packagers, no FPM, oh my!

This PR does the following:

1. Implements our own DEB packager
2. Removes FPM as a dependency (and related code)
3. Performs some various cleanup of inconsistency between packagers

/cc @opscode/release-engineers 
I'm not sure this is correct. Our current RPMs all contain dashes in the name. For example:

[chef-server-11.1.3-1.el5.x86_64.rpm](https://opscode-omnibus-packages.s3.amazonaws.com/el/5/x86_64/chef-server-11.1.3-1.el5.x86_64.rpm)