new post on internal apps and the "iceberg"

If I could draw an iceberg with apps in it I would.  Since I can't, I will not 
Yeah, what I meant was the analogy that as a customer/outsider you only see stitchfix.com (the tip of the iceberg), but we have a lot more software behind the scenes that is invisible. After re-reading the first paragraph I think it makes sense. Comment retracted!