First full read through with citations and screenshots

@hisakonog here is a pull request whcih you can merge into your origin. the doc is now 27 pages, 4 of whcih are junk and we maybe can remove (following the EOPAS paper, we included the actual data schema) i also commented out the Dataone section, and instead decided to refer interested readers to the whitepaper... but that isnt quite reflected in the text.

if you want to do the proofreading in the morning, tell @gretchenmcc so that you dont proof read the same section at the same time.

this is only the first full read through, we probably need at least 2 more before it become digestable...