chore(text): idiomatic
chore(text): more prominent shop link
chore(link): link correct plugin tutorial file
chore(text): idiomatic
chore(text): idiomatic
chore(typography): emdashes, not endashes
chore(typography): more emdashes,s pacing
chore(text): more drama
chore(text): whimsy
chore(typography): more emdashes, encode & to &amp;
Merge pull request #91 from hoodiehq/jan-edits

Jan edits