Reruns/cms server side LMS-11016

This PR is an updated version of this old one: https://github.com/edx/edx-platform/pull/4573
will this format the args to `message` properly? this looks strange. I would expect it to be
```python
message="No entry found for action {action} with filter {filter}, excluding {exclude}".format(
    action=self.ACTION,
    filter=kwargs,
    exclude=exclude_args,
)
```