Automation for tagging and stage deployment

I think we should avoid adding stuff to zamboni and recognize that "the marketplace" is a bunch of things, one of them being zamboni. Things like cheesecake or marketplace-docs do the job of trying to gather everything that is the marketplace (zamboni, fireplace, webpay etc) together, one of these locations feels like a good candidate for this.

We've been trying to get zamboni lean, I think that's a good goal.