Remove test command from setup.py
Remove deprecated usage of assertEquals.
Refactored runtests and settings.

This makes running single tests much easy that with before approach.
This uses a django test discovering test runner.
Remove distribure (now deprecated in favor of new setuptools)
Move runtests.py to repo root.
Add local_settings.py.example file.
Import local_settings from settings.
Update documentation about new procediment for run tests.
Add sys.exit when discover runner not found.
Fix format string for python2.6 compatibility.