Move API to normal Rails

While hexagonal architecture is fine in principle, the complexity of the abstraction was getting in the way of delivering important bugs/features, namely:

- Queuing on the notification side of things - our external API partner typically returns a response in ~10 seconds, which is [unacceptable to downstream clients of our API](https://trello.com/c/G7bmYRkT/378-email-alert-api-times-out-regularly)
- Emails were being sent to [all topics we knew about](https://trello.com/c/Zbyhoudv/379-email-alert-api-appears-to-send-email-to-all-topics-rather-than-the-selected-ones), rather than just the specific tags that were sent

This pull requests, almost entirely by @elliotcm, rewrites the application as a standard Rails application, and as a bonus implements queuing using Sidekiq and fixes the topic bug.

**Note**: this will require a separate PR to gds-api-adapters and Puppet to fix the URL namespacing and the database naming that's changed.