Revert "User can opt to use a vanity url"

This reverts commit 8eda1aff727e0326fb3c51a30bf604ac79e205b8.
[#68391614] Revert "Revert "User can opt to use a vanity url""

This reverts commit 95357fa451f4b93b7347a26358433ba27e24cbc9.