Merge remote-tracking branch 'acheetham/FLOE-185'

* acheetham/FLOE-185:
  FLOE-185: Updated the opening section to address feedback.
FLOE-167: Addng UIO to the floeproject.org site.
We still don't have high-contrast images, and the line spacing is not as spaced out as Joanna's designs since
that would have broken the line spacing preference. (http://issues.fluidproject.org/browse/FLUID-4491)
Merge remote-tracking branch 'acheetham/FLOE-167'

* acheetham/FLOE-167:
  FLOE-167: Addng UIO to the floeproject.org site. We still don't have high-contrast images, and the line spacing is not as spaced out as Joanna's designs since that would have broken the line spacing preference. (http://issues.fluidproject.org/browse/FLUID-4491)
FLOE-185: Updating the text of the page based on Jutta's feedback.