Content cards

Creates an endpoint for article-embeds ( 'content cards' ) 
* Returns jsonified html / and actual html 
* Styles:

Examples

Review:
![review](https://cloud.githubusercontent.com/assets/986155/5033098/f1025b82-6b5a-11e4-94a8-82bfad548ac8.png)

Comment: 

![comment-card](https://cloud.githubusercontent.com/assets/986155/5033149/5e899544-6b5b-11e4-93f9-830f876e1514.png)



Let's chat about the best way to go about this as we can't actually get kicker data from CAPI and showing the series tag may not be what we want to do.