Remove unnecessary whitespace / Tidy up quotes

Very minor update to remove unnecessary whitespace and tidy up quotes.

Got tired of seeing this pink block in ViM :)

![screen shot 2013-05-22 at 11 15 30 am](https://f.cloud.github.com/assets/123595/549540/e80b8f1c-c2fa-11e2-8571-c5218c1ecbff.png)

I also updated the Readme with Cocoapods setup documentation.