CH-1003 sqs prod setup

create queue on demand at startup with some sensible defaults

use multiple regions
no i don't want the program to start because we won't be able to create the queue later (sqs has an 80 char limit).

I'm not 100% sure what your first comment means? If everybody uses a unique CCHH_ROOT_DOMAIN this will work for now.. - mine is "sagar.local.cchh". Also prod regions will never conflict with anyone since the access token wont work there (well it does now, but once that's fixed)