I realised something I probably should've explained. The full names for metrics will end up on the backend as:
`go.campaigns.<account_id_for_go_di>.stores.<name_of_js_app_in_config>.total.visits.sum`
`go.campaigns.<account_id_for_go_di>.stores.<name_of_js_app_in_config>.avg.visits.avg`

Since we add the aggregation method at the end, maybe the `total` and `avg` are redundant? A little bikesheddy, but thought its worth mentioning since I haven't (and should've) explained this.