Further updates to build and reporting.

A clean task was added to remove all reports generated as part of
the build and test process.

A fix was made to the filter for RSpec. This was necessary to allow
accurate reporting of coverage information.

The code climate key was updated with what is apparently crucial
information to allow coverage metrics to be generated.
Another attempt to get the build coverage displayed.

A change was made to the link for Coveralls.

The repo token for CodeClimate was put in quotes in the hope that
this actually matters. Currently it doesn't look like the repo
token is being fully used on Travis.
More updates for build coverage and reporting.

The code climate test coverage has been removed. I could not get it
to actually display anything. Given that I already have a coverage
measure via Coveralls, it was silly to have two such metrics.

I added some "social media" aspects as well as a connection to the
Waffle project management board.
Master branch updated with final project start.

This commit marks the start of the core development of Specify.