Standardizing the markdown section formatting.
Adding shields for NPM.
Updating the slogan (seo).
Updating title.
Adding about section to readme.
Getting rid of links section.
Updating installation docs.
Updating usage infoz.
Updating changelog formatting slightly.
Cleaning up the options docs a tad bit.
Fixing branch name.
Adding a requirements.txt file for building sphinx documentation.
Adding the RTD sphinx theme.
Adding a help page.
Adding upgrading docs.
Adding changelog.
Adding docs on sphinx.
Removing product guide.
Adding infoz on Express-Stormpath.
Updating about docs.