first off fix formatting (120 lines, 2 spaces indentation)
move startup.jar to lib

get rid of startup.jar in the root dist directory
change directory to parent to keep the same layout of logs, data, bundles cach locations
refactor startup scripts (use variables)
update README.md
fix line endings in bash script
move scripts to the root of dist archive
use relative path so that Cygwin does not complain
Merge pull request #247 from danielpacak/mct#241

Startup scripts (follow up on #241)