Adds a "Test drive" code example to the homepage, updates the mission statement, and updates notes on BEM

The test drive stuff on the homepage is to help new visitors "get it" by allowing them to play with cf components in an easy and test-it-out kind of way.

I'm trying something out with the mission statement. Per the OSCON workshop a mission statement should "emphasize the promise, opportunity, and definition of what your community is trying to achieve." So I figured I'd flesh ours out a little.
Remove the redundant "adding" at the start and that sounds great!