Don't attempt to fetch topic by name

Currently on staging, gov_delivery.read_topic_by_name takes 40 seconds
to return. This means that if a topic exists on govdelivery, but isn’t
in the email-alert-api database, then we attempt to fetch it, but that
will always result in an ambiguous timeout.

Until we can fix this, I think it is better to return an explicit
TopicAlreadyExistsError.
Merge pull request #61 from alphagov/error-on-topicalreadyexists

Don't attempt to fetch topic by name
Update the README.md

The readme has been brought up to date with the govuk styleguide at
https://github.com/alphagov/styleguides/blob/master/use-of-READMEs.md\

https://www.pivotaltracker.com/story/show/84366924
Merge pull request #63 from alphagov/readme_update

Update the README.md