upgrade ruby version
move helpers into own file to simplify testing
Fix scraping errors on new layout
Add rspec binstub
Replace Google Analytics with Segment.IO
Upgrade Twitter Bootstrap to 3.1.1
Config analytics for unicorn's forking
Log users IP
Update to match recent changes to NFFs website

Replace calendar generator and its dependencies with a permanent
redirect since NFFs website now delivers this functionality.
Allow redirects for team id instead of short name