changed one sentence and realized there are a ton of contigencies

I'd love to edit directly, but this thing is a bit confusing to me. So until someone has a minute to tell me where I can edit certain things without breaking anything, I'll switch back to github issues and cry about my non committing.
if this is a really long text, it's better to keep the key short, like `"These are called <strong>bricks</strong>"`, so that you can use `gettext("These are called <strong>bricks</strong>")` in the .ejs file, and then in the locale strings file you use `"These are called <strong>bricks</strong>" : "..... full explanation goes hhere....",`