systemd example unit and environment files

The binary names in these are

kube-apiserver
kube-controller-manager
kube-scheduler
kube-proxy
kubelet

The environment/config files need to live in /etc/kubernetes/

I personally like the namespaced binaries a lot more than just 'apiserver' etc.  I wouldn't mind if we switched the binary names to something namespaced in the in project build...
Ah, yes.  In that case it won't matter.  SERVICE_HOST is dead.