Extend branding in build language to support more attributes

The BuildMPS_Branding now support more attributes of the IdeaApplication.xml
Support for these attributes was added:
	- plugins repository URL
	- what's new URL
	- company information
	- statistics service
	- 128x128 icon
Merge remote-tracking branch 'coolya/feature/extended-IdeaApplication' into 3.2/mikev/test

Conflicts:
	plugins/mps-build/languages/build.mps/generator/source_gen/jetbrains/mps/build/mps/generator/template/main/QueriesGenerated.java
	plugins/mps-build/languages/build.mps/generator/source_gen/jetbrains/mps/build/mps/generator/template/main/trace.info
	plugins/mps-build/languages/build.mps/source_gen/jetbrains/mps/build/mps/behavior/BehaviorAspectDescriptor.java
	plugins/mps-build/languages/build.mps/source_gen/jetbrains/mps/build/mps/behavior/trace.info
	plugins/mps-build/languages/build.mps/source_gen/jetbrains/mps/build/mps/editor/BuildMps_Branding_Editor.java
	plugins/mps-build/languages/build.mps/source_gen/jetbrains/mps/build/mps/editor/EditorAspectDescriptorImpl.java
	plugins/mps-build/languages/build.mps/source_gen/jetbrains/mps/build/mps/editor/trace.info
	plugins/mps-build/languages/build.mps/source_gen/jetbrains/mps/build/mps/structure/StructureAspectDescriptor.java
	plugins/mps-build/languages/build.mps/source_gen/jetbrains/mps/build/mps/structure/trace.info