Change content based on Roz's review 

See [https://docs.google.com/a/digital.cabinet-office.gov.uk…Be8TNlKgdlmDHaU](https://docs.google.com/a/digital.cabinet-office.gov.uk/document/d/1GGXxq42MgkiHSb6P_943A2nKZSTWBe8TNlKgdlmDHaU)

Will require the merging of a separate pull request on smokey for the tests to pass.
I don't like this (services aren't 'submitted' anywhere until the close of the submission window), but am not arguing at this stage :)