Brand

Based on discussions about bringing forward the brand - this sets the rules for the "tag" of a card as follows, in order of preference:

**Brand** | Primary Theme (or section)
Primary Theme (which can be topic, region, person etc)
Primary Section

The title chosen for the article will then be:
1) Brand
2) Theme
3) Section

![screen shot 2014-11-26 at 10 07 59](https://cloud.githubusercontent.com/assets/1978880/5199517/bb8d6e66-7554-11e4-9ac8-89d9f23a2b41.png)