Adding styles for football snaps

* Moving things around so they make more sense
* A couple of styling changes to move into testing-beta-silverback mode

## Sneak preview
![snaps](https://cloud.githubusercontent.com/assets/31692/2841371/2b723f48-d066-11e3-83d1-6de087a8e09e.png)

---

![Sticks!](http://facsimilemagazine.com/2010/02/images/defence1.gif)