Ahodges/documentation/doc764

@WatsonEmily , please distribute for PM review for usability by our audience.
@jhelbert , @stroilova , @shnayder , @rocha  please review for accuracy, completeness, and level of detail, particularly wrt data czars who will need to revise scripts for post-download processing.
@mhoeber , @srpearce please copy edit.
Also emphasize that this format is going to be deprecated and no new files will be created at some point in the next few months.