Annotations - DO NOT MERGE

testing using a PR to do inline comments
> Shopbeam tools add e-commerce capabilities to sites across the web (eg. fashion blogs, magazines, brand sites) with its cross-site embeddable shopping cart. 

This sentence is vague. After reading it you still don't know how either a publisher or a shopper interfaces with the product which is the core of what the product is. Be careful of parenthesis, though they can be really useful they are kind of a hack, and in this case the contents are superfluous. 

'Shopbeam tools'? Would this be 'Shopbeam's tools'? I guess you can say 'Microsoft hardware' and that works. It feels wrong though. 

Here's another iteration let me know what you think:

> Shopbeam adds eCommerce capabilities to any website. A page element such as an image or a flash movie, once Shopbeam enabled, becomes the entry point to an on-site shopping experience with product detail views, a cart, and a checkout all accessible without leaving the page.