add revised mson spec

@zdne @pksunkara @honzajavorek Please review and merge when ready.

This PR restructures the spec per discussion in https://github.com/apiaryio/mson/pull/4 to progressively introduce functionality and reduce having rules span different sections. Comments in the other PR have been addressed here together with the restructuring and completion of missing definitions (hopefully :)).
Then OK :+1: It's been a long time since I've used any strongly typed languages (and for dynamically typed you don't usually need templates like this).