[MRG] DOC restructure data transformation user guide

This PR restructures the data transformations narrative documentation, most notably including `Pipeline` and `FeatureUnion`, as per #1383. It also separates discussion of preprocessing into more appropriate sections, and gives an introduction to the chapter as a whole.

It might yet be beneficial to move random projections as a whole into the unsupervised dimensionality reduction section.
Log says why: 
```
WARNING: undefined label: pipeline (if the link has no caption the label must precede a section header)
writing additional files... np-modindex search
```