[MRG+1] PR for model_evaluation.rst changes to fix issue #3661, "Document negation of loss as scoring parameter"

* doc/modules/model_evaluation.rst in the MattpSoftware fork contains my changes for issue #3661.

* issue-3661/model_evaluation_copy_edited.rst also fixes typos I found when reading the document.

* issue-3661/model_evaluation_edit_notes.txt has the explanation for the changes in model_evaluation_copy_edited.rst, and flags a few other other items for questions.
I'll fix this up myself...