implement marc382 parsing

Fixes #268 

Sets up a pattern but not generic classes to add custom marc parsing outside of helpers.

## 10246987
![screen shot 2014-08-06 at 3 47 37 pm](https://cloud.githubusercontent.com/assets/1656824/3835242/d1cf5798-1dbb-11e4-915d-ddd1d0928184.png)

Used `try` there so that `map` wasn't called when `options[:subfield]` wasn't supplied