[WIP] PIM-2529 : move ProductExportController logic to ProductFieldsBuilder

| Q                   | A
| ------------------- | ---
| Bug fix?            | N (extensibility point)
| New feature?        | N
| BC breaks?          | Y
| Tests pass?         | ?
| Scenarios pass?     | ?
| Checkstyle issues?  | N
| Changelog updated?  | ?
| Fixed tickets       | PIM-2529
| Doc PR              |